Ads to the rescue or content will be king. Take your pick

These are times when one tends to cling on to every little sapling that promises to grow into a tree in the realm of new media.

The findings of research.net's survey of 'C-level' executives is just out. 'C-level' executives are of the type CEO, CFO, CIO, etc.

A key finding of this survey says that C-level executives: "spend more time on the Web than they do with any other medium." According to the report: "These busy top executives visit an average of over 10 sites per month." The good news is mostly for business and financial sites, since the executives surveyed visited essentially well known business and financial sites like Forbes, WSJ, FT, with Yahoo Finance being the only non-traditional website amongst the top five.

And for those wanting an alibi for web advertising there is good news as well. The C-level executives ranked Internet advertising above all other media for getting more information about products they wanted to buy.

Of the 286 respondents the majority are from North America but a sizeable 10% are from Asia. I wonder how many of the respondent are from India.

For the full report visit:
http://info.iab.net/cgi-bin4/flo?y=hGlC0Czh2c0ByA0Bayx0Ap


Content - will pay, will not pay?

For those debating about the possibility of users grudgingly willing to pay, comes a surprise. A Jupiter Media Metrix survey has found that paying for content is farthest from the minds of users. An overwhelming 70% do not consider paying for content as an option.

The survey estimates, paid online content will only grow to $5.8 billion by 2006, revenues for general content will reach $2.3 billion, revenues from online games will reach to $1.8 billion and digital music will generate $1.7 billion by 2006. The survey also found that 42 percent of online adults expect over time that people will have to pay for content on the Internet.

Major media properties are in a better position to provide niche products which will be a complete reversal of earlier predictions about the new media industry.


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