I was pleased to receive a mail from Prof. Vamsee Juluri himself about his book Becoming a Global Audience Longing and Belonging in Indian Music Television. The publisher is Peter Lang USA.
Andrew Goodwin, Professor & Chair, Department of Media Studies, University of San Francisco, thinks: “Juluri’s study has the great merit of being rooted in a political-economic analysis of the Indian culture industry and a sophisticated (but never simplistic or populist) account of reception. His study has solid empirical foundations and theoretical elegance; both threads weave through this book like a beautifully constructed combination of rhythm and melody. As music and culture have gone global, so has theory; and while the internationalization of musical culture has been a mixed blessing (as Juluri shows), the impact of local and global studies on cultural studies has been all to the good. If there was ever a time for a postcolonialist—as opposed to a postmodern—approach to media audiences, it is now.”