5/14/2004

A severe indictment of the media. Please click on the link below to read the full article. You should read this.

Mass media vs mass reality
By P. Sainath

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At this point, the `feel good' factor seems so pathetic as to require no ridicule. The ruling party even tried to co-opt the thrill of a great cricket tour of Pakistan. It didn't work. Yet while the spin doctors have been sacked, the age of spin doctoring has arrived.
Also rubbed in yet again was, of course, that second huge disconnect. That between mass media and mass reality. Little in the media output of these past five years had prepared audiences for anything like this outcome. The polls succeeded where journalism failed. They brought back to the agenda the issues of ordinary Indians. Deeper analysis must await more data. However, some broad contours seem clear.

There is almost no government in the country that has ill-treated its farmers and not paid the price. That has hurt agriculture and not been punished. India has never seen so many farmers' suicides as in the past six to eight years. For some, the urge to blame it all on nature is overwhelming. And yes, droughts have badly hurt people in parts of the country. But that would be missing the wood for the trees. Countless millions of Indians have seen their livelihoods crippled by policies hostile to them. Many of these applied to agriculture, on which two-thirds of the people depend. Any incoming government that fails to see this writes its own exit policy.
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As for the media, there is a great and urgent need for introspection. The failure of journalism was far more predictable than the poll results. For years now, the media have stopped talking to ordinary people. How on earth can they tell their readers and viewers what is going on? There are 400-plus journalists to cover Lakme India Fashion Week. Almost none to cover the agricultural crisis in any informed way. The labour and agriculture beats in newspapers are almost extinct. The media have decided that 70 per cent of the population does not make news. The electorate has decided otherwise.

http://www.hindu.com/2004/05/14/stories/2004051406111000.htm

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